Life in Color- PurColour

Written by Nicole Swierczek


Posted on November 14 2023

Natural, non-GMO, organic, hear these terms on a daily basis. We all want to be putting good food into our bodies. However, many foods are modified in order to look more visually appealing in an attempt to increase its chances of being purchased and consumed. But what if you could have an all-natural product that also looks amazing? Guess what:  you can!

Au Naturel

Artificial coloring? No thanks—Natural Colorants are the way to go! PurColour offers all-natural food colorants in multiple formats, created using the finest natural ingredients. Instantly customize and give your desserts a pop of color with our powdered, crystalized, and liquid options!

What Are You Made Of?

Let's get right to it: are these colorants REALLY natural? YES! These natural colorants contain no artificial ingredients or additives, are vegan, are approved by the FDA and exempt from certification. They are also Gluten Free, Dairy Free, Nut Free, and Kosher.

Ingredients include: Turmeric, Beet Juice, Vegetable Juices, and more.

Some additional features include:

  • Odor free
  • Tasteless
  • Will not add unwanted moisture to your recipe
  • Can be mixed to create custom colors
  • Multiple applications
  • Re-sealable bag (Dry Colorant, Crystal Sugar), Re-sealable container (Brilliant Powder), Closable Bottle (Cocoa Butter)

Gimme Some Options

Dry Colorants
PurColour Dry Colorant Colored Butter Cream

Dry colorants are beautiful and unique range of food grade composite pigments developed to give your products the eye-catching and dramatic look they deserve. These colorants come in a powdered format and can be easily mixed to create colorful icing, mousse, etc. Note: Not recommended for baking applications as product will brown.

Crystal Sugar
PurColour Crystal Sugar Covered Strawberries

Colored crystal sugar adds a touch of sparkle and texture to all your creations! For an easy, time-saving decoration, sprinkle on or roll your desserts in crystal sugar, like we did with these chocolate covered strawberries. Crystal sugars are naturally colored, Kosher, and freeze-stable. Choose from an array of vibrant colors and add a satisfying crunch to your sweets. Note: Not recommended for baking applications as color will brown.

Brilliant Powders
PurColour Brilliant Powder Painted Chocolate Cups

Brilliant Powders and Vivid Powders provide a dramatic, metallic effect to your confections. This magical powder adds stunning glitz and glam to virtually anything; instantly transform a traditional chocolate cup into a modern masterpiece by “painting” it or add some sparkle to sprinkles to top off your cake by placing your sprinkles in a bag with a bit of Brilliant Powder and shake it up! Chefs Tip: use a little bit of vodka to paint Brilliant Powders on to fondant cakes. It's like painting with liquid gold! For more information and ideas regarding our Brilliant Powders, check out our blog "Make Your Desserts Shine: 5 Reasons You Need Brilliant Powders in Your Life".

Use Me

Purcolour's Natural Colorants can be used for:

  • Coloring fondant
  • Icing
  • Candy
  • Dry Mixes
  • Macaron Fillings
  • Frosting
  • Décor
  • & more!

Make the Switch!

Don't waste any more time and make the switch! Purcolour's Natural Colorants give you all the vibrant, modern looks you want without any fake or genetically modified ingredients. All of these options are convenient, time-saving, and ready-to-use on all your upcoming creations. What are you waiting for? Color your world—naturally!



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